Privacy Policy

Northern Lights enquiry page · published by M&A Ventures, Authorised Channel Partner

This page explains what happens to the details you share through the enquiry forms, call buttons and WhatsApp links on the Northern Lights by Puravankara | KVN page operated by M&A Ventures. This page is not the developer's official website.

What we collect

• Your name, mobile number and, if you choose to give it, your email address.
• The home type you are interested in and which button or form you used to reach us.
• Campaign attribution data attached to your visit, such as UTM parameters and advertising click identifiers, along with the page URL and the time of your enquiry.
• Standard usage data collected by analytics tools, such as pages viewed, device type and approximate location derived from your IP address.

Why we collect it

• To call you back, send you the price list, floor plans and brochure you asked for, and arrange a site visit or a video call.
• To keep a record of your enquiry in our customer relationship management systems so a sales advisor can follow up.
• To measure which campaigns bring genuine enquiries, so our advertising is spent sensibly.

Who receives it

Your enquiry is stored with M&A Ventures and its authorised sales team. It may be shared with the developer or its appointed sales office for the purpose of your enquiry about Northern Lights. We use third-party services to store enquiries, send messages and run analytics and advertising, and these providers process the data on our behalf. We do not sell your personal information.

Consent to be contacted

By submitting a form you authorise M&A Ventures and its representatives to contact you about this project by call, SMS, email and WhatsApp, including where your number is registered under DND or NDNC. You can withdraw this consent at any time by writing to the email address below.

Cookies and tracking

The page stores the campaign tags of your most recent ad or campaign visit (UTM parameters and ad click IDs such as gclid or fbclid) in first-party cookies named pnl_* for up to 90 days, and in session storage for the visit, so that your enquiry is credited to the campaign that brought you. Google Analytics and Google Ads conversion tracking run through Google Tag Manager; when you submit a form, your phone number and email are sent to Google in hashed form to match the enquiry to an ad click. The Meta Pixel records page views and form events for Meta advertising, and when you submit a form it also sends your email and phone number to Meta in hashed form for matching. Microsoft Clarity records how the page is used, including session replays with form fields masked. The developer's walkthrough film plays through YouTube in its privacy-enhanced mode (youtube-nocookie.com) once you press play, and the location map is embedded from Google Maps; Google may set cookies or receive your IP address when they load. You can clear or block cookies in your browser settings; the enquiry forms still work without them.

Retention and your rights

We keep enquiry records for as long as needed to follow up on your interest and to meet our legal and accounting obligations. You may ask us to correct or delete your details, or to stop contacting you, by calling +91 74067 69676 or emailing info@markanthony.in.

Changes

We may update this policy from time to time. The version published on this page applies to enquiries made through it.